Based in Miami, Alonso will replace Laura Gonzalez, former head of Americas, who left the company in May after 13 years. He will report to Gianluca Renzini, chief commercial officer, and will help drive Allfunds’ growth in offshore markets while strengthening its wealth management and product development initiatives.

Alonso will be joining from Morgan Stanley Wealth Management where he played a part in the expansion of the international business, most recently serving as head of international wealth management product development. In this role, he led investment product strategy, development, and distribution for international clients, the firm said in a statement. Prior to that, he served as an executive director within Morgan Stanley’s investment solutions organization, overseeing the international product specialist team.

With nearly two decades of experience in international wealth and private banking, Alonso brings expertise across capital markets, alternatives, traditional and advisory investment solutions. Earlier in his career, he worked in capital markets, providing sales and trading coverage to international wealth, middle market, and private banking clients across structured investments, equities, and fixed income. 

“His extensive experience in international wealth management and deep understanding of the US offshore market make him the ideal leader to drive our growth strategy in the Americas,” Renzini said. “This appointment reflects our commitment to bringing world-class talent to accelerate our expansion into high-growth markets.”